Joseph Krug founded the house in 1843 after learning winemaking at Champagne Jacquesson, driven to craft the finest champagne every year, regardless of climate. By honouring each vineyard's individuality and creating a vast reserve library, he achieved his dream & Krug Grande Cuvée 1st Edition was born.
In the 1970s, Henri and Rémi Krug modernized production, acquired Clos du Mesnil, 1st vintage 1979, launched Krug Rosé in 1983 and purchased Clos d'Ambonnay in 1991, first vintage 1995. LVMH acquired Krug in 1999; Henri and Rémi stepped down in 2007. Since 2009, Olivier Krug, the sixth generation, is Director of Krug.
In 2024, Krug completed
Joseph, its new state-of-the-art sustainable winery in the village of Ambonnay, awarded exceptional HQE certification.
The potential for a Krug vintage champagne is identified during the blending of Krug Grande Cuvée. Once the non-vintage blend has been secured and all of the reserves earmarked, the wines displaying the most pronounced character of the vintage are blended to create the vintage champagne. These bottles are original disgorgement in Autumn 2007 and since that time have rested in the cellars in Krug's cellars in Reims and shipped to us in Autumn 2020.
Krug ID:
407001 | Whilst bottles of Krug 1996 Cellared at Krug Until 2020 do not have a Krug ID on the back label, you can use the code on the left to discover the story of this vintage. You can do so using the smartphone App or on the Krug website.
Weather: A year like no other, 1996 in Champagne married the highest levels of sugar and acidity in living memory; the resulting wines are extraordinary in their concentration, yet perfectly poised in terms of structural definition. The year 1996 is to become a year that will go down in Champagne’s history books.
Technical Information:
Vineyards: Predominately Premier & Grand Cru
Grape Varieties: 48% Chardonnay, 31% Pinot Noir, 21% Meunier
Disgorged: Autumn 2007
Drink: Now to 2030+
Tasting Note: A seductive golden colour and a surprisingly forward nose which marries honey, acacia, brioche and truffle. It is on the palate that the identity of the year really starts to sing, with rich notes of lemon meringue, hazelnut and blackcurrant shining through. Beneath this the ripe fruit is slumbering; its ultimate manifestation will herald unparalled complexity and profundity. Similar to the '88 but many suspect it will, over time, be even better.
Just five years after Joseph Krug founded his eponymous Champagne House in 1843, he documented his great vision for Krug in a cherry-red leather notebook. In it, he revealed the principles of creating a champagne of incredible richness yet great elegance, of selecting only the finest elements from the greatest terroirs, rejecting mediocre fruit and making both a non-vintage and a vintage cuvée - revolutionary at the time. Discovered in 2010 by current House Director and sixth generation of the founding family Olivier Krug, the ideals in this notebook and Krug's resolute commitment to them have secured their position as the most luxurious and exclusive of all Champagne producers.
Unlike other Champagne Houses, Krug's range consists of prestige cuvées only. Their iconic non-vintage Grande Cuvée is a masterful blend of some 120 wines, vintage Krugs are renowned as true classics, majestically displaying the characteristics of each harvest and their unique and exclusive single-vineyard champagnes, Clos du Mesnil and Clos d'Ambonnay are the ultimate rarities. The recent introduction of ID codes displayed on the back of every bottle - revealing base year, disgorgement periods and product information - has helped revise the vision of Krug in line with the great founder's philosophy.
Cellar Master:
Julie Cavil
Winery Location: Reims | Champagne, France
Champagne Region:
Montagne de Reims
Annual Production (bottles): 760,000
Chef de Cave History at Champagne Krug:
Julie Cavil - January 2020 to current
Julie Cavil is the current Cellar Master of Champagne Krug — and the first woman to hold that role. After starting her career in advertising, she retrained in oenology in Champagne and joined Krug in 2006, becoming Chef de Caves in 2020. Known for her humility, precision, and respect for Krug’s “one plot, one wine” philosophy, she oversees the blending of hundreds of base wines each year to recreate Krug’s signature style. Cavil balances tradition with innovation, focusing on sustainability and creative projects while preserving the founder’s vision of crafting the finest Champagne every year, regardless of vintage conditions.
Eric Lebel - 1999 - 2019
Eric Lebel joined Krug in 1999 as Chef de Cave. He was described as “Mozart of bubbly". Under his leadership the house expanded its reserve-wine library (for example, tripling from ~50-60 reserve wines in earlier years to 150+). He emphasised the preservation of individuality of plot, rigorous tasting, and refusing wines that did not meet house standards.
Dominique Petit - 1979 - 1999
Dominique Petit is a original Champenois. He was born in Verzy in 1954. Coming from a family of winegrowers, he studied at the Lycée Viticole d’Avize and the University of Reims, earning his oenology diploma at 23. Petit joined Champagne Krug in 1979, where he spent 20 years overseeing production under Henri and Rémy Krug. His tenure marked a bridge between Krug’s family-run era and its modernisation before LVMH ownership. In 1999, he became Chef de Cave at Pol Roger.