Champagne Laurent-Perrier Brand Overview & Buy Champagnes Same Day Delivery
In 1812 André-Michel Pierlot, a former cooper and bottler from Aÿ, settled in Tours-sur-Marne setting up as a champagne négociant (merchant). His son Alphonse Pierlot, who succeeded him, established the champagne house: Le Roy Fils & Pierlot. On his death in 1881 and having no heir he left the house to his cellar master, Eugène Laurent and his wife Mathilde Emilie Perrier. The house became known as "Eugène Laurent & Co".
Eugène Laurent ensured that his business had the essential basis for producing great champagnes by buying several existing houses in Tours-sur-Marne to build up his own estate. In parallel, he acquired a number of plots located in the very best terroirs of Tours-Sur-Marne, Ambonnay, Bouzy and Dizy He also excavated 800 metres of cellars and installed a tasting laboratory, only to meet a premature, accidental death in 1887. His widow Mathilde decided to take on the running of the company herself and renames the house as "Veuve Laurent-Perrier & Co" linking her name with that of her late husband.
Mathilde died in 1925 and her daughter Eugenie inherited the company facing a huge challenge but wanting to keep up the business her mother had worked so hard for. Eventually however, in 1939, with only 12,000 bottles in the cellars, she sells to Madame Louise Lanson De Nonancourt, the sister of champagne producers Victor and Henry Lanson and her youngest son Bernard De Nonancourt came to inherit the house.
When in 1945 Bernard de Nonancourt returns from the war he begins his apprenticeship learning all he needs to know about how to make champagne in the houses of Delamotte and Lanson, and so by 1949 he was finally ready to take over ownership of Laurent-Perrier, which at that time was still called "Veuve Laurent-Perrier". It was changed in 1964 to "Champagne Laurent-Perrier".
From the start Bernard de Nonancourt's ambition was to make great quality champagne and establish the House as one of the main players in the world of Champagne. In his 60 years at the helm, Bernard created the modern day Laurent-Perrier style: essentially light, fresh elegant champagnes. He transformed it into a leading independent champagne brand with a global reputation with success founded on a healthy respect for the natural world and for people. His philosophy was 'with quality people and quality products you cannot fail'.
Sadly he died in 2010, aged 90 and is succeeded by his two daughters, Stéphanie and Alexandra ensuring Laurent-Perrier remains a family owned champagne house.
Prior to 1968, making non-vintage rosé champagne was virtually unthinkable. It was in the midst of a cultural revolution that the visionary Bernard de Nonancourt gave it its credentials. This daring wine combines real structure with freshness and a soft, vinous character. In its elegant bottle inspired by the times of French King Henri IV, Cuvée Rosé Laurent-Perrier soon made a name for itself worldwide. Made using nearly a dozen crus, most of them grands cru, mainly from the South and North parts of the Montagne de Reims - including the celebrated Côte de Bouzy - with a preference for crus from Ambonnay, Bouzy, Louvois, the south part of Tours-sur-Marne, Verzenay, Verzy and the north part of Mailly.