Welcome to the shared universe of Dom Pérignon and Lady Gaga – a world born from the collision of their two effervescent energies. A celebration in creativity, in the form of an artistic experiment and a sculpture design by Lady Gaga. This is the story of two creative forces, two creators who believe in the power of absolute creative freedom and the paramount importance of sharing it with the world. Today, more than ever, the world needs the power of creative freedom. A force to open up new horizons, to move us forward. A force to share and be shared. A force as powerful as love. A force that brings Lady Gaga and Dom Pérignon together.
The inspiration to create is the force that drives both Lady Gaga and Dom Pérignon. They are united in the desire to break new ground, to experiment, to explore. The world Lady Gaga and Dom Pérignon invite us to discover is a positive, exuberant affirmation of the transformative power of creative freedom. It celebrates how pushing boundaries, constant reinvention and passionate, tireless dedication to one’s craft can elevate us, individually and collectively.
The queendom that Lady Gaga and Dom Pérignon bring to life is a radical expression of the electrifying, liberating power of creative freedom and is a visual experiment by photographer and director Nick Knight . The film and series of photos will be featured in an international advertising campaign that will debut on April 6th and run globally.
Gaga’s limited edition Dom Pérignon sculpture, designed in collaboration with Nicola Formichetti, acts as a veil, enfolding a majestic jeroboam of Rosé Vintage 2005. Produced in 110 exclusive and collectible pieces, the limited-edition sculpture will be sold in private sales and showcased in flagship Dom Pérignon locations. All Dom Pérignon’s profits will be given to the ‘Born This Way Foundation’ which Gaga launched in 2011 with her mother, Cynthia Germanotta.
“My desire was to create a burst of positive fantasy – a beautiful world that exists only in people’s imaginations. Fantasy is such an important part of our lives; it makes us dream and fuels our creativity. And right now, the world needs celebration. I wanted to create something which would touch people across many different cultures, for its joie de vivre, its energy, its rush of fantasy and celebratory visions.” Nick Knight , Photographer and director.
Over the next two years, Dom Pérignon and Lady Gaga will reveal further outcomes from their collaboration. Currently released Dom Pérignon Limited Edition cases are for the 2010 Vintage and Rosé 2006.
When Dom Pérignon chooses to be rosé, it is a radical declaration of freedom. Freedom to explore. Freedom to cast aside conventions and push the boundaries of creation. Dom Pérignon Rosé springs from this desire to dare, seizing the red of the pinot noir grape in its primal radiance, capturing its vital power in a bold, assertive assemblage. Tempered by a slow, masterful transformation during nearly 12 years in the cellar, Dom Pérignon Rosé is untamed and carnal, both light and dark, magnetic. Its vibration embraces the thrill of the unknown and is an invitation to explore – and enter the world Lady Gaga and Dom Pérignon created together.
‘’THE INSPIRATION TO CREATE IS NOT A CHOICE.
IT IS AN UNSTOPPABLE IMPULSE THAT SUSTAINS YOU, THAT KEEPS YOU ALIVE,
THAT ENERGIZES YOU TO BREAK FREE AND KEEP PUSHING BOUNDARIES.’’
Dom Pérignon Rosé x Lady Gaga limited edition 2006
Weather: With similar weather characteristics as the now-legendary 2002, the 2006 vintage was overall very hot and dry. Vines grew in fits and starts with a heatwave during July succeeded by a cool and humid August. The ultimate factor was the summery September weather, which assisted the grapes in developing much more maturity than usual. As a result, the harvest was the longest on record: four weeks beginning on 11th September.
Vineyards: 100% Grand & Premier Cru
Grape Varieties: 54% Pinot Noir, 44% Chardonnay | inc. 20% Red Wine
Ageing: 11 years on the lees
Disgorged: January 2018
Dosage: 6 g/l
Drink: Now to 2030
‘The fullness of this wine is immediately striking. Its intensity and succulence set the
tone through the sweetness and crispness of the flavours. The silky mouthfeel melts
into a smooth, tight, and grainy structure with just a hint of vegetable flavours. This
wine expresses an appealing brininess and saline character’
Dom Pérignon x Lady Gaga limited edition 2010
Weather: The 2010 harvest was marked by a very cold winter with heavy frost patches. Weather improved in the spring and early summer months with cool and consistent temperatures. During August and September storms and humid conditions complicated the ripening process and much of the Pinot Noir being thin skinned largely succumbed to rot. Dom Perignon’s vineyards in the Grand Cru village of Verzenay produced some outstanding Pinot Noir, but there weren’t many examples of great PN from 2010. By contrast Chardonnay was super high quality, one of the best Chardonnay years within the last ten years.
Vineyards: Predominantly Grand Cru and Hautvillers (Premier Cru)
Grape Varieties: 46% Pinot Noir | 54% Chardonnay
Ageing: 8 years on the lees
Disgorged: February 2019
Dosage: 5 g/l
Drink: Now to 2030
‘The wine immediately imposes its ample presence, full and massive. A sappy sensation
dominates as the tactile is rapidly overtaken by the aromatic. The body unfolds : generous,
firm and controlled. Then it contracts, letting the wine vibrate with spices and pepper.
The energy is sustained to a scintillating, saline finish.’
Not just to create, but to create yourself, to write your own story – and rewrite it, again and again. This is what Dom Pérignon brings to life with every vintage. And this is what Lady Gaga embodies more than anyone, with unbridled energy. With Dom Pérignon and Lady Gaga the connection is deep, sincere – and instantly, electrifyingly fruitful. Together, they write a story of mutual inspiration, of creative partnership and wide-open horizons. And Lady Gaga is a long-time aficionado of Dom Pérignon. This champagne has accompanied her throughout her life as an artist, as an activist, as a woman, to elevate moments of celebration shared with family, friends, Little Monsters*… What Lady Gaga discovered on closer acquaintance was the House’s history and the depth of a creative legacy and drive that dates back to the 17th century. Across centuries, Lady Gaga and Dom Pérignon are brought together by the profound realization that a creative pursuit without craft, without work, cannot be fully realized. And that the work itself is the noblest reward.