This is the story of two creative forces. Two creators who believe in the power of absolute creative freedom and the paramount importance of sharing it with the world. Today, more than ever, the world needs the power of creative freedom. A force to open up new horizons, to move us forward. A force to share and be shared. A force as powerful as love. A force that brings Lady Gaga and Dom Pérignon together.
Dom Pérignon and Lady Gaga recognise each other as kindred spirits. Welcome to the shared universe of Dom Pérignon and Lady Gaga – a world born from the collision of their two effervescent energies. A celebration in creativity, in the form of an artistic experiment and a sculpture design by Lady Gaga.
The inspiration to create is the force that drives both Lady Gaga and Dom Pérignon. They are united in the desire to break new ground, to experiment, to explore. Each in their own way, they never stop reaching for the stars. And by doing so, they inspire us all to move forward. The world Lady Gaga and Dom Pérignon invite us to discover is a positive, exuberant affirmation of the transformative power of creative freedom. It celebrates how pushing boundaries, constant reinvention and passionate, tireless dedication to one’s craft can elevate us, individually and collectively.
When Dom Pérignon chooses to be rosé, it is a radical declaration of freedom. Freedom to explore. Freedom to cast aside conventions and push the boundaries of creation. Dom Pérignon Rosé springs from this desire to dare, seizing the red of the pinot noir grape in its primal radiance, capturing its vital power in a bold, assertive assemblage. Tempered by a slow, masterful transformation during nearly 12 years in the cellar, Dom Pérignon Rosé is untamed and carnal, both light and dark, magnetic. Its vibration embraces the thrill of the unknown and is an invitation to explore – and enter the world Lady Gaga and Dom Pérignon created together.
‘’THE INSPIRATION TO CREATE IS NOT A CHOICE.
IT IS AN UNSTOPPABLE IMPULSE THAT SUSTAINS YOU, THAT KEEPS YOU ALIVE,
THAT ENERGIZES YOU TO BREAK FREE AND KEEP PUSHING BOUNDARIES.’’
- On one side, Dom Perignon;
The House that sees champagne as an act of creation that aims to inspire the deepest emotions and elevate people and moments. Dom Pérignon is driven by one unyielding, absolute commitment: every vintage bears witness to a single year. With every vintage, Dom Pérignon pursues its never-ending quest of a deep aesthetic ideal: creating and revealing harmony from an ever changing nature, climate, and the unique constraints that every year brings. And Dom Pérignon never compromises on this creative ideal – choosing to remain silent and not declare a vintage when a year falls short of this ideal.
- On the other side, Lady Gaga;
She reigns at the centre of an exuberant, multi-faceted, radical creative universe. Global music icon. Shape-shifting actress. World-builder, story-teller, cultural leader, always ahead of the times, always showing the way. She is a woman of the 21st century – boldly speaking her mind, and driving change through her art, her commitments, her actions. Through her Born This Way Foundation, she has been at the forefront of empowerment and well-being issues for 10 years. She has been a powerful voice for the LGBT+ community. Her One World concert initiative raised over 120 million dollars for the World Health Organization and the frontline healthcare fighting the Covid-19 pandemic. And this year, she was honoured for her art and activism by the Martin Luther King Center. When she reinvents herself again and again, she inspires the world to open up and grow.
Not just to create, but to create yourself, to write your own story – and rewrite it, again and again. This is what Dom Pérignon brings to life with every vintage. And this is what Lady Gaga embodies more than anyone, with unbridled energy. With Dom Pérignon and Lady Gaga the connection is deep, sincere – and instantly, electrifyingly fruitful. Together, they write a story of mutual inspiration, of creative partnership and wide-open horizons. And Lady Gaga is a long-time aficionado of Dom Pérignon. This champagne has accompanied her throughout her life as an artist, as an activist, as a woman, to elevate moments of celebration shared with family, friends, Little Monsters*… What Lady Gaga discovered on closer acquaintance was the House’s history and the depth of a creative legacy and drive that dates back to the 17th century. Across centuries, Lady Gaga and Dom Pérignon are brought together by the profound realization that a creative pursuit without craft, without work, cannot be fully realized. And that the work itself is the noblest reward.
The queendom that Lady Gaga and Dom Pérignon bring to life is a radical expression of the electrifying, liberating power of creative freedom and is a visual experiment by photographer and director Nick Knight . The film and series of photos will be featured in an international advertising campaign that will debut on April 6th and run globally.
Gaga’s limited edition Dom Pérignon sculpture, designed in collaboration with Nicola Formichetti, acts as a veil, enfolding a majestic jeroboam of Rosé Vintage 2005. Produced in 110 exclusive and collectible pieces, the limited-edition sculpture will be sold in private sales and showcased in flagship Dom Pérignon locations. All Dom Pérignon’s profits will be given to the ‘Born This Way Foundation’ which Gaga launched in 2011 with her mother, Cynthia Germanotta.
“My desire was to create a burst of positive fantasy – a beautiful world that exists only in people’s imaginations. Fantasy is such an important part of our lives; it makes us dream and fuels our creativity. And right now, the world needs celebration. I wanted to create something which would touch people across many different cultures, for its joie de vivre, its energy, its rush of fantasy and celebratory visions.” Nick Knight , Photographer and director.
Over the next two years, Dom Pérignon and Lady Gaga will reveal further outcomes from their collaboration. Later this year, Dom Pérignon will release creative Limited Edition cases for the 2010 Vintage and Rosé 2006.