Laurent-Perrier becomes first Champagne brand to receive His Majesty’s Royal Warrant


The elegant gates at Laurent-Perrier

The world’s best selling Rosé Champagne

Laurent-Perrier Grand Siecle

The much sought-after Royal Warrant signifies a brand’s status as a purveyor to the Royal Household. To receive the honour, brands must have regularly supplied goods or services for a minimum of five consecutive years to the Royal Household. Warrant holders have permission to display the Royal Arms and the words ‘By Appointment’ on their products, premises, vehicles and advertising materials. Previous recipients of the Royal Warrant include: Martini, Bollinger, Pol Roger, Pimms and Moet & Chandon.

This year’s selection was drawn from a list of companies which had previously held a Royal Warrant of appointment to His Majesty in his former role of Prince of Wales. Following the review, some 145 companies spanning all sectors of industry were awarded the official stamp. Importantly, the business practices of each of the companies has been appraised through the Royal Warrant Sustainability Criteria.

Laurent-Perrier

Champagne Laurent-Perrier was formerly awarded the Royal Warrant by His Royal Highness the Prince of Wales in 1998, and can now add a Royal Warrant from King Charles III to its roster of accolades. With its sustainable practices being one of the reasons for the latest royal endorsement, the new announcement makes Laurent-Perrier the only Champagne house to currently bear the His Majesty’s Royal Warrant.

“We are deeply honoured to be granted the Royal Warrant from His Majesty the King,” said owners Alexandra and Stéphanie de Nonancourt.

“This accolade reaffirms our longstanding relationship with His Majesty which began when he visited Laurent-Perrier with Lord Mountbatten for the ‘United World Colleges’ with our father back in 1979”.

 

The Royal Warrant

Stéphane Dalyac, Alexandra Pereyre de Nonancourt, Stéphanie Meneux de Nonancourt and Michel Fauconnet of Laurent-Perrier